ARTICLE: Why Internet Memes?

In this article by Steve Brown at Roi Online, I think he provides a good jumping off point for this blog. Why internet memes? What are they? Do they serve any purpose?

I think Brown outlines the history of the word and its value as an informational and entertainment source. Memes can be used to get a political point across or wielded by corporations for cost effective advertising (Wendy's is the best at this in my opinion). Overall, it's a versatile form of communication in our global, online society and everyone better get used to it, and proficient in its alphabet if they don't want to get left behind.

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